Tim Mertens

Senior Digital Marketing Consultant with +20 years experience within both multinationals and SME's.

Experience in product│brand│marketing management, Passionate about people & collaboration, Analytical & Creative, Proactive, result oriented and organised worker. I deliver on KPIs – with a positive. Let’s connect.

Digital Project Manager Retail at TELENET (2025-04 – 2026-05)

• Developed and launched new retail app and website
• Trained teams and guided new ways of working in revamped retail environment
• End-to-end project management for new online sales tool

Project Manager at SOLUCIOUS (Colruyt Group) (2023-04 – 2025-03)

• Defined and implemented new strategy for project Rose Mary
• Renewed B2C offering and introduced into Okay retail stores
• Launched and expanded B2B offering for professional clients
• Built team and achieved 3x revenue growth

Brand Manager at SUNTORY (Schweppes) (2022-10 – 2022-03)

• Developed marketing plans and executed ATL & BTL campaigns
• Set up social media, influencer marketing, and TV campaigns with external agencies
• Launched new products in Belgium & Netherlands (retail focus)

Marketing Manager at UNIZO (2022-05 – 2022-06)

• Bring structure and focus within a young marketing team
• Preparing 360° marketing projects for summer and autumn
• Build Strategy for membership recruitment

Digital Project Manager at Colruyt Group (2020-09 – 2022-05)

• Project management of innovation project (meal delivery)
• Commercial/marketing responsibility for online & offline
• Contacts with agencies (advertising SEA & Social, copywriting, technical (website), digital strategy...)

Sales Digital Marketing at TOBANIA (2019-09 – 2020-09)

• Account Management
• Prospecting and preparing quotations (Drupal, Wordpress)
• Marketing support for the business unit

Marketing Manager at AGORA CULINAIR (2012-03 – 2019-08)

• Marketing responsible for catering wholesale and 3 cash & carry's
• communication, promotional campaigns, PL and trade fairs
• turnover grew, partly to acquisitions, by 100% to a 50 MIO.

Marketing Manager at BEST-FRIT

• Marketing for largest quality label for Belgian fryers
• Tasks: awareness + trial (actions) B2B & B2C
• Membership grew by +35% during his presence

Digital Marketing Manager at WINGS Management

• A-Z Marketing for this small SME with 2 promotional websites
• Managing team of sales representatives
• Growth: +50% in website visits and +35% in turnover

SENIOR BRAND MANAGER BENELUX at IGLO GROUP LIMITED (2010-01 – 2012-12)

• Launch of new category within frozen foods (BeNeLux)
• Taking actions based on analyses (Nielsen, GfK,...)
• ATL & BTL marketing (TV spots, print, POS materials,…)
• Launched 13 new products in 2 years and won several prizes

CHANNEL & KEY ACCOUNT MANAGER at COCA-COLA ENTERPRISES BELUX (2007-01 – 2010-12)

• Market: Brand Equity Belux market (+/- 850 customers)
• Developed sales tools and POS materials for the sales team
• Key Account Management TOP 30 Customers BE + LU
• Growth of +25% on my 2 focus products (CC zero & Burn)

EXECUTIVE PRODUCT PARTNERSHIP at DPG MEDIA (2007-01 – 2007-12)

• Look for creative commercial solutions (barter deals) to reduce the production cost (e.g.: 'My Restaurant')

PROMOTION EXECUTIVE at JIMtv (2004-01 – 2007-12)

• Brand activation & sponsoring
• Conceiving & realising promotional projects
• Sponsorship (A-Z) of all known festivals & major events
• Commercial deals to ensure zero out-of-pocket budget

POSTGRADUATE DEGREE IN BUSINESS ECONOMIC in Business Economic – Europese Hogeschool Brussel (2001-01 – 2002-12)

GRADUATE BUSINESS POLICY, OPTION MARKETING in Business Policy, Marketing – Hogeschool voor Wetenschap & Kunst (1998-01 – 2001-12)