Olivia Chemaitelli

Operations and events professional with experience coordinating multi-site launches, live brand activations, community events, and stakeholder relationships within fast-paced consumer environments. Proven ability to manage end-to-end event logistics, coordinate cross-functional teams, and deliver exceptional customer experiences while maintaining operational excellence. Experienced working with premium brands including Guess, Lululemon, Gymshark and Alo Yoga, with strong organisational skills, commercial awareness and the ability to adapt quickly in dynamic environments.

Passionate about creating memorable experiences and excited to contribute to Fever's live events across Madrid. Relocating to Madrid this year and actively studying Spanish to achieve fluency while working in an international environment.

Regional Product Manager at Reformer Collective (2025-10 – Present)

• Planned and delivered large-scale brand activations, studio takeovers and community events across five London locations, coordinating logistics from planning through to execution.
• Managed relationships with premium partners including GUESS, Lululemon, Gymshark and Alo Yoga, ensuring smooth collaboration and successful event delivery.
• Coordinated multiple stakeholders including venue teams, instructors, marketing and external partners to deliver seamless customer experiences.
• Oversaw operational planning, budgets, scheduling and execution for events and commercial activations.
• Led the launch of Reformer Collective's retreat offering, independently managing project timelines, supplier coordination, marketing materials and operational planning.
• Introduced customer engagement initiatives that improved member retention through automated communications and personalised experiences.
• Managed instructor scheduling, recruitment and performance across multiple locations, ensuring consistent service delivery.
• Used operational and customer data to improve business performance and optimise class offerings.

Studio Manager at Reformer Collective (2024-01 – 2025-10)

• Led the successful launch of four new studios, coordinating operational setup, recruitment, supplier coordination and day-to-day opening activities.
• Organised community events and brand activations to increase engagement and grow membership.
• Coordinated instructor recruitment, onboarding, scheduling and training across multiple locations.
• Worked closely with cross-functional teams to ensure consistent delivery of operational standards and customer experience.
• Used attendance and operational data to improve scheduling, capacity planning and studio performance.
• Mentored instructors and provided regular feedback to maintain high service standards.
• Assisted with development of the company brand guidelines to ensure consistency across customer-facing communications.

BA (Hons) in Fashion Management and Marketing – University for the Creative Arts (2019)