Ankit Ranjan

I help startups and businesses grow through SEO, Google Ads, and performance-driven strategies. With hands-on experience in managing search campaigns, optimising websites, and even participating in sales calls, I bring both the analytical eye of a marketer and the execution mindset of a problem-solver. From improving rankings with technical SEO fixes to refining ad campaigns in collaboration with a Google Ads Manager consultant, I've learned how to translate marketing efforts into measurable business outcomes.

My approach is simple: focus on what drives clicks, conversions, and growth, not just numbers.

SEO & Google Ads Consultant at DigiBuggy (2025-09 – 2025-12)

3 months SEO + 1 months Ads/Tracking continuation

• SEO Impact: 295 → 3.49K clicks (+1,083%)
• 53.4K → 779K impressions (+1,358%)
• Avg. position improved from 13.5 → 7.3
• Built & launched first full-funnel Google Search campaigns
• Managed GTM setup for conversion tracking
• Optimized landing pages for higher Quality Score and CTR
• Created ad copy variations and keyword groups aligned with user intent

Digital Marketing Intern (Paid) at Rabbit Invest (2024-12 – 2025-12)

My first hands-on experience inside a fast-moving B2B startup, where I wore multiple hats managing SEO, experimenting with Google Ads, and assisting in sales calls with prospects.

• Led end-to-end SEO strategy and execution, reporting directly to the founders
• Built an intent-first keyword map (20+ high-opportunity phrases) using SEMrush & Google Keyword Planner
• Eliminated 100% toxic backlinks via SEMrush audits and disavow files
• Improved crawlability & Core Web Vitals by compressing images, pruning scripts, and aligning with developers
• Boosted mobile app visibility through coordinated ASO (App Store & Play Store)
• Set up and managed search ad campaigns for Rabbit's website
• Conducted A/B testing on ad copies, monitored CTR, and optimised budgets for better ROI
• Collaborated with a Google Ads Manager consultant to refine targeting strategy and improve campaign performance
• Learned to analyse GA4 & Search Console data to refine campaign targeting
• Assisted in outreach and demo calls with potential B2B clients
• Prepared competitor research decks and simplified product positioning
• Gained exposure to real client objections and solutions, bridging marketing and sales

SEO Executive (Freelance) at Vay Solar (2025-05 – 2025-07)

My first freelance project, a 3-month engagement where I took full ownership of the site's SEO.

• Defined the SEO strategy, aligning keyword targets and content themes with Vay Solar's buyer journey
• Conducted deep competitor and gap analysis (SEMrush, Google SERP audits) to isolate high-intent, low-competition opportunities
• Built a keyword universe covering rooftop solar subsidies, installation costs, and regional queries; prioritised phrases that match decision-stage searches
• Realigned existing blog content—rewriting titles, headers, and meta descriptions—to fit new keyword clusters and improve topical authority
• Fixed critical technical SEO issues: compressed heavy images, removed dead links, and improved Core Web Vitals scores across key pages
• Disavowed toxic backlinks uncovered in SEMrush, safeguarding the domain's authority and future rankings
• Installed and configured GA4 & Search Console dashboards to benchmark progress and guide the next optimisation sprint

SEO Freelancer at Self-Employed (2025-07 – Present)

Currently working on freelance SEO projects, including Shopify-based sites like Kerala Ayurveda.

• Hands-on experience in on-page SEO for Shopify: product page optimisation, structured content, meta tags, and internal linking
• Conducting site audits, technical fixes, and keyword alignment for organic growth
• Continuously experimenting with strategies to balance SEO execution with e-commerce performance

B.Com (Hons.) in Commerce – Motilal Nehru College, University of Delhi (2024)

Digital Marketing Certification in Digital Marketing – Umar Tazkeer