Mariam Sofia

Social Media Strategist and Content Marketing Professional with experience driving audience growth, engagement, and brand visibility through organic social media campaigns, content strategy, and creative storytelling. Proven track record managing high-growth brand accounts, executing multi-city event campaigns, scaling owned social platforms to millions of views, and leading end-to-end content production. Skilled in social media strategy, campaign management, audience analytics, creative direction, and cross-functional collaboration to deliver measurable business outcomes.

Social Media Executive - Kommune India

(2025-05 - 2026-01)

• Managed social media strategy and content execution for @kommuneity (308K+ followers) and @spokenfest (102K+ followers) across Instagram, Facebook and YouTube.
• Planned and executed organic marketing campaigns for live events, driving audience engagement and event visibility.
• Developed platform-specific content strategies, editorial calendars, and storytelling-led content initiatives.
• Led end-to-end content production from ideation and copywriting to publishing and performance analysis.
• Partnered with cross-functional creative teams and stakeholders to deliver consistent, brand-aligned campaigns.

Illustrator, Animator & Content Creator - Trashrainbowreels

(2025-07)

• Built and scaled an illustrated animation page to 8K+ followers, generating 10M+ organic views, with 3.5M+ views on a single post.
• Developed content strategies that drove 28.9% follower growth within 90 days.
• Achieved 90%+ non-follower reach organically, without any paid advertising support.
• Produced original short-form content end-to-end, including ideation, illustration, animation, editing, and publishing.
• Used audience insights and performance analytics to optimize content for engagement, reach, and discoverability.

Owner & CEO - Mair | Self-Employed

(2021-03)

Founded and scaled a D2C apparel and accessories brand, overseeing brand strategy, product development, content marketing, and business operations.

• Developed and marketed customisable product collections, contributing to a 25% YoY increase in sales and strong customer retention.
• Created and executed social media content strategies to build brand awareness, engage audiences, and support product launches.
• Managed end-to-end e-commerce operations, including product sourcing, inventory planning, order fulfilment, customer communication, and vendor coordination.
• Led creative direction across branding, visual identity, product photography, and marketing assets to maintain a cohesive brand presence across digital platforms.

Freelance Video Editor - Hero Experiences

(2024-10 - 2024-10)

• Edited multiple branded video series including the Wellness Series and Breakfast Series, ensuring footage, audio, and text overlays were consistent with brand guidelines.
• Produced a promotional reel for The Dubai Balloon at Atlantis, integrating drone footage, onboard shots, and kinetic typography into a cohesive brand narrative.
• Managed full audio post-production — music selection, interview level adjustment, and smooth transitions.
• Delivered all projects on time with revisions, maintaining high client satisfaction across deliverables.

Marketing Executive - Emazing Deals

(2022-02 - 2022-05)

• Developed and executed digital marketing campaigns in collaboration with partner brands, increasing visibility and engagement across social media platforms.
• Secured partnerships with high-profile organisations including NASA, strengthening brand credibility and expanding audience reach.
• Conducted audience research to inform content targeting strategies and track campaign performance.

Social Media Manager - Branding Aesthetics

(2022-07 - 2022-09)

• Developed and executed a social media content strategy that drove a 30% increase in engagement within 3 months.
• Produced brand-aligned graphic and video content to strengthen feed aesthetic and boost follower engagement.
• Analysed performance metrics via Instagram Insights and Meta Business Suite to continuously refine content strategy and improve organic reach.

Bachelor of Arts - Kishinchand Chellaram College (2020 - 2024)