Niraj Kumar Seela
Business Head — IT Sales & Business Development | Digital Marketing | SaaS & AI/ML Solutions
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About
Results-driven IT Business Head and Sales & Marketing professional with 5+ years of experience across business development, IT services, digital marketing, client acquisition, revenue growth, solution consulting, and strategic business expansion. Proven ability to identify market opportunities, manage end-to-end sales cycles, build strong client relationships, develop high-value pipelines, and coordinate cross-functional teams. Experienced in consultative selling of websites, enterprise applications, SaaS, ERP, HRMS, LMS, CRM/CMS, e-commerce, MLM, AI/ML, and digital marketing solutions.
Targeting leadership opportunities with established MNCs where expertise in IT sales, strategic planning, client partnerships, and business growth can contribute to sustainable revenue and market expansion.
Experience
Business Head – IT Services at SHIFTWAVE TECHNOLOGIES
Business Focus: Drive business growth, revenue, client acquisition, partnerships, and strategic account development through IT sales, digital marketing, and solution consulting.
- Identify and develop new business opportunities through LinkedIn, email campaigns, networking, referrals, and digital channels.
- Lead the complete sales cycle from lead generation and qualification through client meetings, solution presentations, negotiations, and deal closure.
- Develop and implement business growth strategies to expand IT service offerings and support revenue objectives.
- Build and maintain strong relationships with clients, prospects, partners, and key stakeholders.
- Plan and execute digital marketing initiatives across SEO, Google Ads, social media, and content marketing.
- Develop multi-channel lead generation funnels and strengthen lead-to-client conversion opportunities.
- Analyze market trends, competitors, and customer needs to identify growth opportunities and support go-to-market planning.
- Prepare and review proposals, quotations, presentations, scopes of work, and commercial terms.
- Coordinate with development, design, project management, and marketing teams for solution delivery and project handover.
- Drive upselling, cross-selling, repeat business, and strategic account growth.
- Monitor sales pipeline, revenue forecasts, client acquisition, and overall business performance.
- Lead and mentor business development and marketing teams to improve productivity, execution, and results.
Marketing Sales & Digital Marketing Manager – IT at MACSOF TECHNOLOGIES
Business Focus: Combined IT sales leadership with digital marketing execution to generate opportunities, strengthen client engagement, and support business growth.
- Identified and developed new business opportunities, generating qualified leads through LinkedIn, email campaigns, networking, and digital channels.
- Managed the full sales cycle from lead generation and qualification to client meetings, solution presentations, negotiations, and closure.
- Conducted client meetings, product demonstrations, and solution presentations for startups, SMEs, and enterprise prospects.
- Planned and executed digital marketing strategies across SEO, Google Ads, social media marketing, and content marketing.
- Developed multi-channel lead generation funnels and supported improvements in lead-to-client conversion.
- Analyzed market trends and competitors to identify new opportunities and contribute to go-to-market strategies.
- Collaborated with developers, designers, and marketing teams to deliver client-focused IT solutions.
Business Development Lead at COLOURMOON TECHNOLOGIES PVT. LTD.
- Researched markets, competitors, and client needs to identify growth opportunities.
- Generated leads through calls, networking, events, and digital channels.
- Built strategic relationships with clients and partners and maintained long-term client engagement.
- Developed and implemented sales strategies with internal teams.
- Tracked sales performance, supported revenue forecasting, and coordinated with delivery teams for seamless execution.
- Applied product and service sales, business management, leadership, communication, persuasion, and negotiation skills.
Micro Market Manager & Field Sales Officer (FSO) at PAYTM SERVICE PVT. LTD.
- Sold Paytm products including QR, Soundbox, and POS solutions while working toward sales targets.
- Onboarded merchants in compliance with KYC requirements and maintained merchant relationships.
- Led, trained, and monitored field sales teams to improve territory execution and productivity.
- Mapped territories, identified market opportunities, tracked competitors, and supported customer acquisition.
- Promoted Paytm services and supported upselling of additional products.
Education
MBA in Marketing – ISBM – International School of Business & Media (2023)
BSc in Computers – ISBM University, Chhattisgarh (2018)
Intermediate in MPC – Sri Chaitanya Junior College (2017)
SSC – Sri Chaitanya Techno School (2015)
