Riyaz Saifi

8 years of experience in search engine optimization- seo| local seo, advanced seo travel. Good working knowledge of SMO, ORM, ASO, GMB, Content creation and promotion with team handling and client communication.

SEO Manager at Trnsform Business Solutions Pvt. Ltd (2023-01 – Present)

• Increased organic search traffic by 300% through strategic SEO initiatives.
• Conducted keyword research and optimized content for improved search rankings.
• Resolved technical SEO issues, enhanced site performance and mobile usability.
• Led link-building campaigns, achieved 30% growth in domain authority.
• Optimized Google My Business profiles, enhancing local search visibility by 3X.
• Performed competitor analysis to identify gaps and opportunities in search rankings.
• Delivered actionable insights via Google Analytics, Search Console and Semrush.
• Monitored algorithm updates and adjusted strategies to maintain rankings.
• Created detailed SEO reports and dashboards to track progress and ROI.
• Trained team members, elevating overall SEO expertise.
• Assisted executives in trend-based social media posts to enhance engagement.
• Collaborated with team members for text and visuals aligned with client approval.
• Collaborated with developers to ensure SEO-friendly website design and structure.
• Led app promotion to boost installs and user engagement.
• Strengthened online reputation to drive positive brand visibility and trust.

SEO Analyst at Radius Synergies International Pvt Ltd (2020-01 – 2023-12)

• Performed keyword research, on-page optimization, and resolved technical SEO issues.
• Implemented link-building strategies to increase domain authority.
• Analyzed site data with tools like Google Analytics and Search Console.
• Created engaging campaigns, leveraged trends, and maintained a content calendar for consistency.
• Executed ORM strategies to enhance brand sentiment and reputation.
• Optimized app metadata, creatives, and performance metrics for improved visibility and downloads.
• Managed and optimized GMB profiles to enhance local SEO and visibility.

Senior SEO Executive at Mediatrenz (2018-01 – 2020-12)

• Executed SMO strategies to boost engagement and brand visibility.
• Managed ORM efforts to address feedback and enhance online reputation.
• Optimized ASO elements to improve app visibility and downloads.
• Created and updated GMB profiles for better local search performance.

SEO Executive at Ez Rankings (2017-01 – 2018-12)

• Built backlinks to improve domain authority and rankings.
• Implemented ORM strategies to suppress negative search results.

Bachelor of Arts in Administration (2009-01 – 2013-12)

Senior Secondary Schooling - XII (2009-01 – 2009-12)

Secondary Schooling - X (2007-01 – 2007-12)