Samkit Kothari

Senior Frontend Engineer | React, Next.js, Astro, TypeScript | AI Driven Ecommerce

Talent

PuneMember since August 1, 2026

ReactNext.jsAstroTypeScriptTailwind CSSMUIChakra UIstyled-componentsCampaign orchestrationCustomer segmentationEmail builderEvent-triggered journeysPersonalizationCachingCode splittingGoogle Tag ManagerFeature flagsRUMJestReact Testing LibraryCI/CDAgile

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ReactNext.jsAstroTypeScriptTailwind CSS

About

Senior Frontend Engineer with 4+ years of experience building high-performance ecommerce and marketing technology products with React, Next.js, Astro, and TypeScript. Currently contribute to Personify, a multichannel campaign platform for email, push, SMS, customer segmentation, and event-triggered journeys. Delivered 10+ storefront migrations, a personalization layer that doubled campaign revenue, and an AI content engine that reduced production time by 80%.

Focused on frontend architecture, web performance, accessibility, experimentation, and maintainable product systems.

Experience

Senior Frontend Engineer - THG Ingenuity

(2025-09)

Build Personify, a marketing technology platform for email, push, and SMS campaigns, customer segmentation, and event-triggered journeys.
Improved campaign creation with email heatmaps, drafts, journey templates, email-builder features, a redesigned campaign experience, and an in-progress AI agent.
Made complex workflow journeys more reliable, intuitive, and maintainable across multichannel campaign orchestration.
Protected major sale events with RUM dashboards, synthetic checks, alerts, runbooks, load tests, and spike-protection strategies.
Mentor junior engineers and collaborate with data, design, and marketing teams on product-driven features.

Software Engineer - Frontend - THG Ingenuity

(2024-05 - 2025-09)

Migrated 10+ beauty and luxury storefronts using React, Next.js, Astro, and TypeScript, improving TTFB, TTI, SEO, and maintainability.
Doubled personalized campaign revenue by building a Google Tag Manager-integrated content-delivery layer and resolving legacy issues.
Modernized React 16 to React 18 and MUI Core v5, replacing legacy class components with functional patterns.
Built server-side data layers, SDK-style hooks, privacy-compliant fallbacks, edge caching, feature flags, experiment instrumentation, and dashboards.

Software Engineer / Associate Software Engineer - Coditas

(2022-07 - 2024-05)

Built responsive React and Next.js applications and reusable component systems with Tailwind CSS, MUI, Chakra UI, and styled-components.
Improved performance and cross-browser reliability through code splitting, lazy loading, and automated testing with Jest and React Testing Library.
Contributed to REST API integration, code reviews, CI/CD practices, and agile delivery across production web products.