Suvlendu Kumar

Business Analytics and Marketing professional with 16+ years of experience in Business Development, Marketing Strategy, Campaign Analytics, Client Relationship Management, and Revenue Growth across advertising, real estate, retail, banking, and media industries. Certified in Business Analytics and Digital Marketing with hands-on knowledge of SQL, Tableau, R Programming, Web Analytics, Data Visualization, SEO, PPC, and Business Intelligence. Skilled at transforming business data into actionable insights, developing KPI dashboards, analyzing campaign performance, and driving data-driven decision-making.

Senior Manager – Business Development - Vertoz India Ltd. - Maharashtra

(2025-01 - 2025-09)

• Managed business development across Maharashtra for integrated ATL, BTL, and Digital Advertising solutions.
• Developed quarterly and annual business growth strategies aligned with regional objectives.
• Managed key enterprise clients including Mercedes, Venky's, Cotton King, and DBL Foods.
• Collaborated with cross-functional teams to improve campaign performance and customer engagement.
• Conducted market research and competitor analysis to identify new business opportunities.

Marketing Manager & Analyst - Majestique Landmark - Pune region

(2024-01 - 2024-12)

Key Achievements

• Led end-to-end marketing campaigns for Pune region.
• Prepared annual, quarterly, and monthly marketing budgets with ROI forecasting.
• Conducted campaign performance analysis using marketing analytics.
• Performed competitor benchmarking and customer behaviour analysis.
• Worked with agencies and vendors to optimize media planning and campaign execution.
• Supported business decisions using campaign insights and performance reporting.
• Optimized marketing budget allocation using ROI analysis.

Business Manager & Analyst - BRANDM Advertising Pvt. Ltd.

(2021-03 - 2023-12)

Key Achievements

• Led business development and revenue generation initiatives.
• Managed strategic accounts including Daimler, Bank of Maharashtra, Bridgestone, Force Motors, Venky's, and Quick Ride.
• Supervised marketing and operations teams.
• Conducted business performance analysis and market trend evaluation.
• Managed media planning and campaign execution.
• Increased client acquisition through strategic business planning.

Marketing Analyst - Amanora Mall - Pune

(2019-11 - 2020-12)

• Managed advertising revenue and branding initiatives.
• Worked closely with agencies for campaign planning and execution.
• Led a team of 10 members across business development and operations.
• Conducted campaign performance analysis and ROI measurement.
• Generated monthly advertising revenue of approximately ₹25 lakh before the pandemic.
• Increased revenue by approximately 40% during the pre-COVID period.

Senior Marketing Manager - ATIN Advertising & Media Pvt. Ltd.

(2013-08 - 2019-06)

• Managed ATL, BTL, Airport Branding, Metro Branding, and Events.
• Led media planning, campaign execution, and client servicing.
• Managed strategic accounts including Mercedes, Bank of Maharashtra, Amanora, Force Motors, and Venky's.
• Led business development and team performance initiatives.
• Conducted market analysis for campaign planning.

Associate Manager - TDI International India Ltd. - Pune region

(2010-05 - 2013-07)

• Managed Airport Advertising and Delhi Metro advertising projects.
• Led operations and business development for Pune region.
• Developed innovative branding solutions for Mercedes, Volkswagen, Dell, Kolte Patil, Amanora, and Samsung.
• Managed event marketing campaigns and outdoor advertising projects.

Sales Manager - HDFC Bank

(2008-06 - 2010-05)

• Managed assets business across six branches.
• Led Direct Sales Team (DST) of 10 members.
• Improved business growth through cross-selling initiatives.
• Developed promotional campaigns for corporate clients.
• Managed customer acquisition and retention strategies.

MBA - Marketing - Pune University (2005)

Bachelor of Science - B.Sc. - Bhagalpur University (2000)