Ujwal Singh

Content and audience growth leader with 11 years of experience across digital journalism, editorial strategy and vertical ownership.

Built Firstpost

Sports into the site's #1 content vertical with help from a highly productive team, driving a 121% increase in users and 150% growth in pageviews. Experienced in content strategy, audience development, breaking news, reporting, opinions, exclusives, on-camera interviews and social media distribution. With an MBA, I combine editorial judgement, audience insight and business thinking to build engaging content and growth strategies at scale.

Website Sports Head at Firstpost (Network18) (2023-08 – 2026-07)

• Grew vertical readership 121% in users and 150% in pageviews over a 3-year tenure (2023–2026), from 8M to 17.7M+ annualized users.
• Delivered 37% YoY user growth and 82% pageview growth in 2024–2025 alone.
• Made Sports Firstpost's #1 content vertical by user volume in 2025, 12%+ ahead of the next biggest.
• Sustained close to 30% of total site users at peak, through the final month before departure (June 2026).
• Built and led a core editorial team of 4 plus a network of 12 freelance writers, on a ₹20L+ tenure budget.
• Owned the vertical's X strategy (400K+ followers) and shaped Instagram content strategy alongside the central social team.
• Reported live from major tournaments and wrote opinion pieces, analysis and exclusives, directing coverage across cricket, football, Olympics, Paralympics, tennis, chess and hockey.
• Partnered with product on tournament microsites and UX for major global events, including World Cups and the Olympics.
• Integrated AI-powered workflows for content creation, transcription and editing to improve editorial efficiency.

Web Producer to Chief Sub Editor at Firstpost (Network18) (2018-09 – 2023-07)

Progressed through four promotions, building audience development, content strategy, SEO and editorial planning expertise across cricket and multi-sport coverage.

Senior Sub Editor at India Today Group (2018-01 – 2018-09)

• Shaped and produced content across sports for the digital platform.

Sports Writer & Video Producer at ScoopWhoop News (2017-05 – 2017-12)

• Produced text and video sports features; anchored on-camera athlete interviews, including Adam Gilchrist and Vijender Singh.

Sports Correspondent at Deccan Chronicle (2016-09 – 2017-04)

• Told sports stories across disciplines through reports, interviews and features for print and digital audiences.

News Trainee at CNN-News18 (2015-05 – 2016-09)

• Supported broadcast operations; cut footage, packaged video stories and wrote anchor voiceovers.

Research Executive at Saarthak (2012-05 – 2013-10)

• Conducted qualitative and quantitative field research for government, development-sector projects and brands.

PG Diploma in Broadcast Journalism – Asian College of Journalism (ACJ) (2015)

MBA in International Business – BIMTECH (Birla Institute of Management Technology) (2012)

BBA – George College of Management and Science, Kolkata (2009)